Red Deer County News

Posted on: March 7, 2017

Danish Canadian Museum Wins Tourism Champion Award

Dickson Canadian Museum Tourism Award.jpg

On February 15 at the Growing Rural Tourism Conference held in Camrose, the Danish Canadian Museum received the prestigious 2017 Wynn McLean Rural Champion Award. Up against submissions from all over Alberta, the Museum exemplified the following criteria:

The individual or group chosen to receive this award will show a strong commitment to rural tourism in their business, their town, their association, or their community. This award is designed to honor outstanding accomplishments, innovation and leadership in rural tourism.

“I was very pleased to accept the award which is something all Danish Canadians in Alberta and across Canada can be proud of and celebrate together. It’s a tremendous honor to be recognized by your colleagues, the rural tourism industry in Alberta, for your hard work and achievements at the museum,” said Brian Desjardins, Executive Director.

Some recent accomplishments include construction of a traditional Naust ‘ship house’ that displays the Freydis Joanna authentic ‘Viking Ship’ from Denmark; Nielsen CPR House new exhibit; walkway and trail developments; ‘Step into the Saga’ new website and branding strategy; cooperative marketing efforts with Scandinavian Trail partners; premiere cultural events such as Viking Days; host for the 2017 Danish Canadian Conference; and record visitation and contribution to the local economy.

The award was named after and presented by Wynn McLean (VP Community Relations, Travel Alberta), a well-known champion for rural tourism, and Thomas Gerling (CEO, Camrose Regional Exhibition). Also in attendance for the evening program were Lisa Lima, Danish Canadian Museum Director, and the Honourable Ricardo Miranda, Minister of Culture and Tourism Government of Alberta.

“What better time to win this award as we celebrate our 25th anniversary this year,” says President Svend Nielsen.

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